Cross-cultural Business Behavior: Negotiating, Selling, Sourcing and Managing Across Cultures

Cross-cultural Business Behavior: Negotiating, Selling, Sourcing and Managing Across Cultures
ISBN-10
8763001497
ISBN-13
9788763001496
Series
Cross-cultural Business Behavior
Pages
351
Language
English
Published
2005
Publisher
Copenhagen Business School Press
Author
Richard R. Gesteland

Description

Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional negotiator profiles and comparisons of Nordic business cultures as well as detailed advice for adapting sales presentations to the culture of the customer.

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