Summary of Competing Against Luck: The Story of Innovation and Customer Choice

ISBN-10
8829500909
ISBN-13
9788829500901
Category
Business
Language
English
Published
2019

Description

The must-read summary of Clayton M. Christensen’s book: "Competing Against Luck". The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen and his co-authors Taddy Hall, Karen Dillon, and David S. Duncan, have the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. Added- value of this summary: • Save time • Understand the key lessons in personal change • Expand on your motivation To learn more, read “Competing Against Luck”. This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world--and, most importantly, how not to squander the insights it provides.

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