Neuromarketing for dummies
- ISBN-10
- 8836010997
- ISBN-13
- 9788836010998
- Category
- Business & Economics
- Pages
- 265
- Language
- Italian
- Published
- 2023-06-30T00:00:00+02:00
- Publisher
- HOEPLI EDITORE
- Author
- Mariano Diotto
Description
Il neuromarketing è un nuovo campo di studio in cui i ricercatori indagano le risposte del cervello dei consumatori ai messaggi pubblicitari. Le neuroscienze, la semiotica, la psicologia sociale, la psicologia della comunicazione e l’economia comportamentale oggi forniscono nuovi modi di rispondere all’antica domanda: perché i consumatori acquistano? Neuromarketing for Dummies va oltre le mode del momento per spiegare le ultime scoperte scientifiche in questo campo di ricerca, mostrando alle aziende, ai marketer, ai pubblicitari e ai creativi come funziona davvero il neuromarketing e come possono usarlo a proprio vantaggio.
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