Allo stesso tempo è aumentata notevolmente anche la capacità delle aziende di fornire assistenza tecnica : grazie ai numerosi ... quali telecomunicazioni , tecnologia informatica e automazione d'ufficio ( Herbig e Palumbo 1993 ) .
È pertanto necessario ri - mettersi in cammino verso un marketing interculturale e cominciare a pensare i prodotti come luogo di incontro e dialogo tra le i culture . Prodotti nati dal servizio della differenza che diventano ...
Guida pratica al marketing interculturale verso la Cina per le Piccole e Medie Imprese italiane Virginia Busato ... Alon I. (2003), Chinese Economic Transition and International Marketing Strategy, Praeger. Ambler T., Witzle M. (2000), ...
Bachelor Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.3, University of Applied Sciences Wiesbaden Rüsselsheim Geisenheim, language: English, abstract: The objective of this ...
Built on a strong, cross-disciplinary theoretical foundation and extensive practice experience, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and ...
Diploma Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Heidelberg, language: English, abstract: This research examines the relevance of intercultural ...
Built on a strong, cross-disciplinary theoretical foundation and extensive practice experience, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and ...
Intercultural Behavioral Training as an Approach to Market Development Monika V. Kronbügel. Marketing in an international environment comes with difficulties that may surface during the implementation of marketing-tools.
Il marketing internazionale per le piccole e medie imprese. Milano, Italy: McGraw Hill. ... Storia, economia, cultura, modelli di business e di marketing per operare con successo in Cina. ... Marketing interculturale. Milano: Apogeo.
Bachelor Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.7, University of Applied Sciences Berlin (SRH University Berlin), course: Business ...
firstly, the strategy used in the domestic market could be duplicated in a standardizing way if it represents values ... "Intercultural Marketing is about localizing as much as globalizing; it aims to customize product and marketing ...