Brand positioning: Applica le 15 Leggi di Diamante per diventare leader del tuo mercato

Description

Azzera la concorrenza e raggiungi il tuo pubblico a livello emozionale Come puoi diventare leader del tuo mercato con il brand positioning? La semiotica digitale è oggi la disciplina innovativa e fondamentale per un approccio strutturato, efficace e vincente per il brand positioning. È la scienza in grado di aiutare un creativo, un pubblicitario o un marketer in ambiti estremamente diversi e su oggetti comunicativi eterogenei: dal naming di un prodotto al suo storytelling, dalla creazione di campagne pubblicitarie alla progettazione di riviste tradizionali e digitali, dal business plan alle strategie di social media marketing e al neuromarketing, dalle strategie di digital communication alle tecniche web di SEO, Digital PR, content marketing. Il libro propone un metodo innovativo per la creatività, la strategia e il marketing rileggendo i concetti chiave della semiotica in vista di un’utilità pratica, introducendo l’applicazione di un nuovo modello di business chiamato: le 15 Leggi di Diamante. Queste strutture archetipiche permettono di raggiungere il pubblico a livello emozionale e non solo razionale, semplificando la comunicazione, in quanto lavorano sull’inconscio della persona, aumentando l’incisività del brand a livello di digital communication.

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Other editions

• 

  Brand Positioning: Connecting Marketing Strategy and Communications

  • 2020-01-23
  • 309 pages
  • Ebook
  • Routledge
• 

  Brand Positioning: Strategies for Competitive Advantage, 2/e

  • 1998
  • 292 pages
  • Paperback
  • Tata McGraw-Hill Education

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