Branding 20 principi per il successo
- ISBN-10
- 8891708402
- ISBN-13
- 9788891708403
- Category
- Business & Economics
- Pages
- 208
- Language
- Italian
- Published
- 2014
- Publisher
- FrancoAngeli
- Author
- Aaker
Description
15 Le tre minacce alla brand relevance Vedendo che il sentiero nel bosco era stato modificato da un Gigante, e poiché il suo Compagno aveva suggerito un'altra strada, ... 1 Si veda Aaker D., Three Threats to Brand Relevance.
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