Marketing Fundamentals: An International Perspective
- ISBN-10
- 9001818668
- ISBN-13
- 9789001818661
- Series
- Marketing Fundamentals
- Pages
- 748
- Language
- English
- Published
- 2013
- Author
- Bronislaw Johannes Verhage
Description
Marketing Fundamentals provides a comprehensive European perspective on the field, embedded in a global context.
