Rebranding Europe: Fundamentals for Leadership Communication

Rebranding Europe: Fundamentals for Leadership Communication
ISBN-10
9057186209
ISBN-13
9789057186202
Category
Communication
Language
English
Published
2017
Publisher
ASP Editions
Author
Stavros Papagianneas

Description

Rebranding Europe explores why EU communication fails and how to make it succeed. The book examines the future of communication in Europe as the author envisions it, full of complex issues involving: the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the campaigns from the British referendum on EU membership, challenging myths and populism, communicating Europe, reputation strategy, grassroots communication, nation branding and supporting quality journalism. It provides recommendations and describes what can be done to show in a simple and clear way to the citizens what is the added value of the EU for their daily lives and how to rebrand Europe.

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