23 Innovations in Digital Communication describes, criticizes and evaluates 23 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed. Reading this book will render deep insights into how innovative digital media can be used to influence buying behavior and decision-making. This book answers questions such as "How do I create a strong brand story?", "What are the effects of serious gaming?", "How can we use VR in our communication?", "How do consumers process emotional stories?" and "Is persuasion profiling unethical?". The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation.
Together, these works provide a gateway to communication research for generations of students and scholars all over the world. www.wileyicaencyclopedia.com Robin Mansell is Professor of New Media and the Internet in the Department of Media ...
This story develops the history of electronics.
This is sure to be a major force in the field." --Molefi Kete Asante, Professor and Chair, Department of Africology, Temple University "Africa has always been marginalized in history and other social sciences, until now.
This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
This book provides state-of-the-art information regarding digital communications. Everyone should have a digital strategy since all marketing is digital these days. Everything is going mobile.
Introduction to Digital Communication, Second Edition: Solutions Manual
The best of the best minds on these topics all come forward here, each in their own chapter, to report on, analyze, and make recommendations, for the new edition of this definitive guide to new technologies. New to this edition: .
Introduction to Digital Communication
Erol and Michael Kuyucu, emerges as a pivotal work. This book provides a comprehensive compilation of both empirical and theoretical insights, spanning a spectrum of digital communication facets.
Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media.