Pricing: The Third Business Skill: Principles of Price Management

Pricing: The Third Business Skill: Principles of Price Management
ISBN-10
908206930X
ISBN-13
9789082069303
Category
Customer relations
Pages
226
Language
English
Published
2013-07-01
Publisher
Firstprice Bv
Author
Ernst-Jan Bouter

Description

Pricing: The Third Business Skill shows you in a clear and concise manner how to set optimum selling prices for your company and setup a high quality pricing function, using accessible models and examples. Discover how Google, LinkedIn, Apple, BMW, Gillette and other successful companies achieve high profits by deploying optimized pricing strategies. Read about General Electric's CEO when he considers GE's shortcomings in pricing. After reading this book, the pricing function will no longer hold any secrets for you, empowering you to get started on structurally improving your margins right away!

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