The Use of Consumer Neuroscience in Aroma Marketing
- ISBN-10
- 9086863760
- ISBN-13
- 9789086863761
- Pages
- 88
- Language
- English
- Published
- 2021-12-21
- Authors
- A.）, J.. GALOVA BERCIK, J. Gálová
Description
Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described.
