Endineering: Designing Consumption Lifecycles that End as Well as They Begin.

ISBN-10: 9163947838
ISBN-13: 9789163947834
Category: Design
Pages: 230
Language: English
Published: 2021-11-03
Publisher: Andend
Author: Joe Macleod

Description

How many ads have you designed? How many products have you launched? Have you ever designed an ending? Does it matter? There is a gap in the consumer lifecycle that needs attention - the end. The problems of consumerism are piled high in this gap: hoarding, pollution, unwanted pictures on social media, risks to security, mis-sold financial products. This book takes the unique approach that these problems have a common source: a bad consumer experience at the end. Endineering shows how to solve these issues, reveal new opportunities and design for better consumer endings. A mixture of stories, new tools and methods will enable readers in policy-making, business and product creation to gain a new approach to tackling issues in consumerism. This is a HOW TO book about endings: what to do and how to do it.

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