BookBub Ads Expert: A Marketing Guide to Author Discovery

BookBub Ads Expert: A Marketing Guide to Author Discovery
ISBN-10
918710928X
ISBN-13
9789187109287
Category
Reference
Pages
236
Language
English
Publisher
David Gaughran
Author
David Gaughran

Description

From the author of Let’s Get Digital and Strangers to Superfans comes a guide to advertising on the world’s hottest book marketing platform: BookBub Ads. *Turn browsers into buyers with the right ad images. *Attract the right readers with optimized targeting. *Drive more sales for less money with enhanced bid strategy. *Learn when to run your BookBub campaigns for maximum impact. *Boost discovery of your books and improve visibility. *Train the retailers to recommend your books to the right customers. *Turbocharge series sales to dominate the charts with multiple books simultaneously. BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results. Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level. Praise for BookBub Ads Expert: “David Gaughran knows more about book marketing than anyone on the planet. He’s always on the cutting edge of what’s working in a market that is constantly changing. Skip his wisdom at your peril.”—USA Today Bestselling Author Ernest Dempsey

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