Intellectual Property & Entrepreneurship: Creating Wealth in an Intellectual Value Chain
- ISBN-10
- 9197543101
- ISBN-13
- 9789197543101
- Category
- Immaterielle rettigheder
- Language
- English
- Published
- 2005-02
- Publisher
- Center for Intellectual Property Studies
- Author
- Ulf Petrusson
Description
Creating Wealth in an Intellectual Value Chain presents a new interdisciplinary operational theory of how intellectual property forms the core of value creation in modern business. This book moves beyond the existing pragmatic solutions for conducting business in the emerging knowledge economy, by laying the theoretical foundation for building sustainable business models, moving firms from a material value chain focus to one centered around an intellectual value chain, coined by the author as the Intellectual Value Star.
