Guía sobre Diplomacia Comercial
- ISBN-10
- 9210042344
- ISBN-13
- 9789210042345
- Category
- Law
- Pages
- 136
- Language
- Spanish
- Published
- 2020-10-30
- Publisher
- United Nations
- Author
- International Trade Centre
Description
Esta guía de formación para representantes o agregados comerciales, única en el mundo, explica cómo promover el comercio y la inversión en el extranjero, al tiempo que establece prioridades para los mercados, las industrias y los clientes. Basándose en experiencias de primera mano, la guía explora formas de establecer redes, crear asociaciones, ofrecer inteligencia empresarial, y promover el comercio y la inversión. Las listas de control y los estudios de caso reflejan el mundo empresarial actual de las plataformas digitales, las de redes de negocios sociales y el perfil cambiante de las empresas internacionales.
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