Marketing Crafts and Visual Arts: The Role of Intellectual Property - A Practical Guide
- ISBN-10
- 9213618077
- ISBN-13
- 9789213618073
- Category
- Political Science
- Pages
- 152
- Language
- English
- Published
- 2003-12-31
- Publisher
- United Nations
- Author
- International Trade Centre
Description
This Guide provides basic knowledge and understanding of marketing techniques and of intellectual property (IP) issues to artisans, craft entrepreneurs and visual artists. It gives examples of situations where obtaining formal IP protection ought to be considered, explains how to implement marketing and IP strategies, and presents case studies of managing IP assets. Bibliographical references are included.
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Other editions
-
- 2003-01-01
- 135 pages
- Paperback
- WIPO
-
- 2003
- 164 pages
- Paperback
- WIPO
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