Managing Creative Enterprises: Creative industries - Booklet no. 3
- ISBN-10
- 9280517015
- ISBN-13
- 9789280517019
- Category
- Law
- Pages
- 152
- Language
- English
- Published
- 2011-09-10
- Publisher
- WIPO
- Authors
- World Intellectual Property Organization, Xavier Greffe
Description
This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.
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