In Good Company: Managing Intellectual Property Issues in Franchising

In Good Company: Managing Intellectual Property Issues in Franchising
ISBN-10
9280522655
ISBN-13
9789280522655
Series
In Good Company
Category
Law
Pages
72
Language
English
Published
2019-03-04
Publisher
WIPO
Author
World Intellectual Property Organization

Description

Franchising is one of the fastest and most popular means of business expansion. At the core of franchising is the licensing of intellectual property rights. Packed with examples and tips, this practical guide for business people outlines different types of franchise and takes you through the franchising process, identifying the key issues to consider at each stage.

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