World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace (Chinese version)

World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace (Chinese version)
ISBN-10
9280524798
ISBN-13
9789280524796
Category
Law
Pages
141
Language
Chinese
Published
2013
Publisher
WIPO
Author
World Intellectual Property Organization

Description

WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.

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