Marketing Crafts and Visual Arts: The Role of Intellectual Property
- ISBN-10
- 9291372641
- ISBN-13
- 9789291372645
- Category
- Business & Economics
- Pages
- 135
- Language
- English
- Published
- 2003-01-01
- Publisher
- WIPO
- Authors
- World Intellectual Property Organization, International Trade Centre UNCTAD/WTO.
Description
This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.
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Other editions
-
- 2003
- 164 pages
- Paperback
- WIPO
-
- 2003-12-31
- 152 pages
- Ebook
- United Nations
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