Principles Of Marketing (For Delhi Unive
- ISBN-10
- 9325980606
- ISBN-13
- 9789325980600
- Category
- Business & Economics
- Language
- English
- Publisher
- Vikas Publishing House
- Author
- J P Mahajan
Description
Principles of Marketing is a curriculum-driven text. It is designed to cater to the knowledge and examination needs of BCom (Hons) students of Semester-V as per the CBCS pettern of the University of Delhi. It is a reader-friendly, unique and unrivalled compendium of modern marketing.
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