Principles of Marketing (For B.Com, BBA, BBM and BMS)
- ISBN-10
- 9325983354
- ISBN-13
- 9789325983359
- Category
- Business & Economics
- Language
- English
- Publisher
- Vikas Publishing House
- Author
- J.P. Mahajan & Anupama Mahajan
Description
Increasing complexity of markets, skyrocketing aspirations of customers, and use of interactive technology at an ever-accelerating pace have made marketing an evolving and dynamicdiscipline. Consequently, marketing mantras have also been changing from product-centric to customer-centric, and then from customer satisfaction to customer delight. Marketers are acquiring information and understanding of customers on an ongoing basis, and are then using it to provide a wide variety of products and services at affordable prices to effectively and efficiently satisfy customer needs and wants. All this makes marketing not only relevant, but also quite an exciting subject of study. The book is written in a simple, scientific and lucid style. KEY FEATURES • Content has been developed according to the syllabus requirements • The units are written in simple language • Numerous illustrations, examples and case studies for better understanding of concepts • Chapter end questions for practice
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