Marketing Research

ISBN-10
9332584672
ISBN-13
9789332584679
Series
Marketing Research
Category
Marketing research
Pages
489
Language
English
Published
2017
Authors
Ann Veeck, Alvin C. Burns, Ronald F. Bush

Other editions

Similar books

  • Marketing Research: Online Research Applications
    By Alvin C. Burns

    Marketing Research: Online Research Applications

  • Marketing Research
    By David A. Aaker

    New to This Edition Chapters have been significantly updated with newer and more recent business examples, and industry statistics Focuses on the current trends in marketing intelligence.

  • Advanced Marketing Research
    By Richard Bagozzi

    This important text provides the first collection of the most sophisticated research techniques found in the discipline. It contains summaries of cutting-edge methods and original ideas certain to shape research in the years ahead.

  • Essentials of Marketing Research: Putting Research Into Practice
    By Kenneth E. Clow, Karen E. James

    As a result, a newer, trimmer version of the marketing research report is being used by many companies. This executive-ready report is based on four principles: conciseness, adaptability, readability, and balance.2 Smartphones and email ...

  • Marketing Research Methods: Quantitative and Qualitative Approaches
    By Mercedes Esteban-Bravo, Jose M. Vidal-Sanz

    Direct questioning is not only relevant for research purposes, but also for amusement and human exploration. One early inspirational example is the Proust Questionnaire, famously proposed to Marcel Proust by Antoinette Faure, ...

  • Marketing Research
    By V. Kumar, David A. Aaker, George S. Day

    Now in its Eighth Edition, Aaker, Kumar, and Day's Marketing Research shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective...

  • Marketing Research: A Practical Approach for the New Millennium
    By Joseph F. Hair, David J. Ortinau, Robert P. Bush

    Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other...

  • Marketing Research Kit For Dummies
    By Michael Hyman, Jeremy Sierra

    Open the book and find: How marketing research can (and can't) help you Questions to ask when gathering data Strategies for analyzing results When to call in outside expertise The strengths and weaknesses of surveys Tips for avoiding errors ...

  • Marketing Research: A Concise Introduction
    By Bonita Kolb

    The book includes exercises and activities within the chapters that can be used in class.

  • The Marketing Research Guide
    By Bruce Wrenn, Robert E. Stevens, Philip K. Sherwood

    Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as ...