Mass Communications and Media Studies: Masscommedia

Mass Communications and Media Studies: Masscommedia
ISBN-10
9350440377
ISBN-13
9789350440377
Series
Mass Communications and Media Studies
Category
Mass media
Language
English
Published
2010
Author
Shabbirbhai Abdulhusain Chunawalla

Description

1. Basic Concepts of Mass Communications 2. Media Overview 3. Media Selection, Planning, Scheduling & Strategy 4. Print Media 5. Electronic Media - TV 6. Electronic Media - Radio 7. Media of the New Millennium - Internet 8. Outdoor and Transit Media 9. Cellular Telephones 10. Cinema and Films 11. Non-traditional Media 12. Print Production 13. TV Commercial/Film Production 14. Fundamentals of Computer Graphics 15. Production of Animation Films 16. Marketing Research 17. Public Relations 18. Media Personalities.

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