Intellectual Property and Business: The Power of Intangible Assets
- ISBN-10
- 935150445X
- ISBN-13
- 9789351504450
- Category
- Business & Economics
- Pages
- 318
- Language
- English
- Published
- 2014-08-12
- Publisher
- SAGE Publishing India
- Authors
- Rodney D. Ryder, Ashwin Madhavan
Description
Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.
Get the book
Other editions
-
- 2014-08-12
- 320 pages
- Ebook
- SAGE Publications India
Similar books
-
Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders
By Deli YangThis book covers cross-border strategies to understand and profit from intellectual property.
-
The Entrepreneur's Intellectual Property and Business Handbook
By Jon M. GaronIt emphasizes that not every business needs a patent portfolio, but every business needs to combine business strategy with intellectual property protections to build itself in a way that avoids being copied by the competition.The book is ...
-
Intellectual Property Deskbook for the Business Lawyer: A Transactions-based Guide to Intellectual Property Law
By Sharon K. SandeenThe Intellectual Property Deskbook is intended to serve as the business lawyer's starting point for issue identification, perspective, and resources in dealing with intellectual property issues and assets, whether in the context of ...
-
IIMA - Business And Intellectual Property: Protect Your Ideas
By Anurag K AgarwalBusiness and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before.
-
Enterprising Ideas:: A Guide to Intellectual Property for Startups
By World Intellectual Property OrganizationThis publication introduces startups to IP. Through step-by-step guidance, useful case studies and simple checklists, it illustrates how small
-
Understanding and Profiting from Intellectual Property: Strategies across Borders
By D. YangA new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market.
-
Intellectual Property Asset Management: How to identify, protect, manage and exploit intellectual property within the business environment
By David Bainbridge, Claire HowellBefore he died, Duncan granted Pitville Publishingan exclusive contract to publish hispoems for the remainder ofthe termofthe copyright. Duncan«sson George inherited his copyright under Duncan«s will. The song wasperformed live by Cilla ...
-
Transcontinental Strategies for Industrial Development and Economic Growth
By Bryan, Christiansen, KoçIn these two aspects, this study is unique and contributes towards new insights in globalization trends. ... M. Korstanje, & B. George (Eds.), Strategic tools and methods for promoting hospitality and tourism services (pp. 89–108).
-
Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents and Trade Secrets
By Deborah E. BouchouxA company’s most valuable assets may not be physical. This book shows how to protect them without fences or security guards!You can’t touch it or feel it. Sometimes you can’t even see it.
-
Intellectual Property: The Tough New Realities That Could Make or Break Your Business
By Paul GoldsteinOne, which named Stanford researcher Stanley N. Cohen and University of California–San Francisco researcher Herbert W. Boyer as coinventors, was for a method of joining and replicating DNA of different species developed by the two ...