INDIA'S NEW CAPITALISTS: Caste, Business, and Industry in a Modern Nation

INDIA'S NEW CAPITALISTS: Caste, Business, and Industry in a Modern Nation
ISBN-10
9351952800
ISBN-13
9789351952800
Category
Business & Economics
Pages
464
Language
English
Published
2018-11-25
Publisher
Hachette India
Author
Harish Damodaran

Description

It?s no secret that certain social groups have predominated India?s business and trading history, with business traditionally being the preserve of particular `Bania? communities. However, the past four or so decades have seen a widening of the social base of Indian capital, such that the social profile of Indian business has expanded beyond recognition, and entrepreneurship and commerce in India are no longer the exclusive bastion of the old mercantile castes. In this meticulously researched book ? acclaimed for being the first social history to document and understand India?s new entrepreneurial groups ? Harish Damodaran looks to answer who the new `wealth creators? are, as he traces the transitional entry of India?s middle and lower peasant castes into the business world. Combining analytical rigour with journalistic flair, India?s New Capitalists is an essential read for anyone seeking to understand the culture and evolution of business in contemporary South Asia.

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