Management Information Systems

Management Information Systems
ISBN-10
9353164664
ISBN-13
9789353164669
Series
Management Information Systems
Category
Computers
Pages
1787
Language
English
Published
2019-01-10
Publisher
McGraw-Hill Education
Authors
George M. Marakas, Ramesh Behl, James A. O’Brien

Description

This Book helps students to master use and manage information technologies to revitalize business processes, develop new products and services, improve decision making, and achieve competitive advantage. Presenting fundamentals of Information Systems through a managerial perspective, explaining how technologies such as databases, networks and systems development are being used by corporate enterprises to improve performance. The revised 11th edition is specially designed with up-to-date coverage of emerging technologies and essential role of internet technologies in providing a platform for business, commerce, and collaboration processes among all business stakeholders. It is packed with real-world cases, in-depth examples, emerging technologies like AI, Cloud Computing, Business Analytics, IoT, etc., illustrating how businesses and organizations employ concepts to gain competitive advantage. Salient Features: - Exclusive Real-world Cases and Examples from businesses and organizations such as Flipkart, Bajaj Finance, HDFC Bank, Mobile Banking, NIIT, UTI Mutual Funds, Zapak, MDH, etc. - Four-area Information Systems Framework: Foundation Concepts, Business Applications, Information Technology Infrastructure and Development & Security Challenges - Special emphasis on critical issues around information systems like data security, privacy and ethical use of information - Special emphasis on the strategic role of Information Systems in e-Governance and its importance regarding Cyber Security

Other editions

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