For graduate and upper-level undergraduate marketing research courses.For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For graduate...
The book's principal objective is to provide a conceptual framework for multivariate data analysis techniques, enabling the reader to apply these in his or her own field.
KEY BENEFIT: For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair, et. al provides an applications-oriented introduction...
Thus PARC is an empirical but general approach to the analysis of multivariate data, empirical in the sense that few fundamental assumptions or models are needed to perform the analysis.
Multivariate Data Analysis
"This is an ideal text for advanced undergraduate and graduate courses across the social sciences. Practitioners who need to refresh their knowledge of MDA will also find this an invaluable resource."--BOOK JACKET.
Provides the student with the necessary statistics background for a course in research methodology. In addition, undergraduate statistics majors will find this text useful as a survey of linear models and their applications.
Many statistics texts tend to focus more on the theory and mathematics underlying statistical tests than on their applications and interpretation.
Texts in Statistical Science Series Series Editors C. Chatfield , University of Bath , UK Jim Lindsey , University of ... Jr. Computer - Aided Multivariate Analysis , Third Edition A.A. Afifi and V.A. Clark A Course in Categorical Data ...