Marketing in the Digital Age

Marketing in the Digital Age
ISBN-10
9353887682
ISBN-13
9789353887681
Category
Business & Economics
Language
English
Published
2021
Publisher
Sage Publications Pvt. Limited
Author
Dinesh Kumar

Description

Traditional and Digital Marketing -- Creating Digital Value -- Customer Relationship Management and Digital Tools -- Online Consumer Behaviour -- Social Media and Marketing -- Brand Building in the Digital Age -- Digital Marketing Strategy -- Digital Marketing Tools and Technologies -- Trends in Digital Marketing.

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