What's Your Story?: The Essential Business Storytelling Handbook

What's Your Story?: The Essential Business Storytelling Handbook
ISBN-10
9354921450
ISBN-13
9789354921452
Series
What's Your Story?
Category
Business & Economics
Pages
161
Language
English
Published
2021-08-16
Publisher
Penguin Random House India Private Limited
Authors
Anjana Menon, Adri Bruckner, Marybeth Sandell

Description

Are you trying to build your profile as a leader? Are you using social media to your advantage? Is your communication jargon-free? When do you choose to produce a video or a podcast? Does your message come through loud and clear? What's the future of storytelling, and are you prepared for it? In a world where people send 500 million tweets a day and upload hundreds of hours of video every minute, how do you get your message across? The secret is to become a good storyteller. With easy-to-follow, effective tools and tips, this book will help you cut through the clutter and plan your communication goals, channels and delivery. Everyone loves a good story, but only a few can tell it well. Be authentic, be authoritative and be heard!

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