Social Media Analytics: An Integrated Approach to Data Mining and Practices

Social Media Analytics: An Integrated Approach to Data Mining and Practices
ISBN-10
9358681993
ISBN-13
9789358681994
Category
Antiques & Collectibles
Pages
480
Language
English
Published
2023-10-17
Publisher
kitab writing publication
Author
Dr. DIWAKAR CHAUDHARY

Description

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies.

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