Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety. Competition gives the benefit of large product range, brands and competitive prices To The buyers. Retail management is similar To The comprehensive management of a luxury liner that calls for round the clock operations. Retail operations starting from vendor and retailer selections through which the business gets its full impact when the customer gets the product/brand he wants, where he wants and when he wants. Virtual determinants of retail success have been thoroughly covered in the book besides the regular retail business areas the book describe retail entrepreneurs selection of dealers, their motivation for selling their products in preference to competitive brands. Sales calls made on retailers by the principles, including call objective, call planning, call closure and feedback are highlighted For The benefit of the readers.
What was once a simple way of doing business is transforming into a highly sophisticated form of management and marketing. Retail marketing consistently features more efficient, more meaningful and more profitable marketing practices ...
This fifth edition of Logistics and Retail Management covers the major strides made in retail logistics and the challenges which remain, providing students and professionals with the current thinking and research in this strategic field.
Includes bibliographical references and index
focusing on the total supply chain – suppliers , manufacturers , wholesalers and retailers , working closer together to fulfil the changing demands of the grocery consumer better , faster and at least cost ' ( Fiddis , 1997 : 40 ) .
Retail Management
Third Revised Edition 2014 In the last five years since the first edition of this book was published, I have received ample email messages from students, researchers, and teachers for congratulating me on the compilation of the book and ...
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides...
Ferrari is a good example: Although a Porsche would be an authentic luxury product, a Ferrari provides an added dimension of eccentricity. It is manufactured in very small quantities and the Ferrari Corporation seems to claim the right ...
The retail industry and associated business models have gone through a significant phase of disruption.
First Steps in RETAIL MANAGEMENT second edition First Steps in Retail Management Second Edition continues to provide an invaluable introduction to retail management concepts . It builds on the basic themes examined in First Steps in a ...