Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes, Handbook of Consumer Psychology (New York: Psychology Press), pp. 349–367. r Psychology r Psychology 54 Allison R. Johnson and David W. Stewart, “A Re-Appraisal of the Role of ...
For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study.
Keynes ( 1933 ) tells us that Marshall was highly delighted at having discovered the concept of elasticity , and , ever since , Marshall's enthusiasm has been shared by the majority of applied economists .
Consumer Behavior
In the 12th Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behaviour.
Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the...
Consumer Behavior: Concepts And Applications
Takes a strategic look at consumer behavior in order to guide successful marketing activities.
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and...