International Marketing
- ISBN-10
- 9389538246
- ISBN-13
- 9789389538243
- Series
- International Marketing
- Language
- English
- Published
- 2020
- Authors
- John L. Graham, Philip R. Cateora, Mary C. Gilly
Get the book
Other editions
Similar books
-
International Marketing
By Donald Baack, Barbara Czarnecka, Daniel W. BaackThe invention of cork closures allowed consumers to store wine at home and led to a preference for older, matured wines. The introduction of a screw top reduced the risk of cork contamination, while the use of bags-in-a-box allows ...
-
A Short Course in International Marketing Blunders: Mistakes Made by Companies that Should Have Known Better
By Michael WhiteA Short Course in International Marketing Blunders: Mistakes Made by Companies that Should Have Known Better
-
International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice
By Donata Vianelli, Giovanna Pegan, Patrizia de Luca... because there is always something new to discover. There is always a new and unique Italian wine to fall in love with, a new variety of grappa to discover. There is always a small DOC/DOCG that we have never heard [of] to try.
-
International Marketing
By Philip R. Cateora, Pervez N. GhauriThe third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century.
-
International Marketing Strategy: Analysis, Development, and Implementation
By Isobel. DooleInternational Marketing Strategy: Analysis, Development, and Implementation
-
International Marketing
By Donald Baack, Daniel W. Baack, Eric G. HarrisUniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns.
-
International Marketing: Analysis And Strategy 3Rd Ed.
By OnkvisitInternational Marketing: Analysis And Strategy 3Rd Ed.
-
International Marketing
By Michael R. Czinkota, Ilkka A. Ronkainen, Catherine Sutton-BradyThe text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers.
-
International Marketing
By John Graham, Philip CateoraCateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.
-
International Marketing: Strategy development and implementation
By Carl Arthur Solberg“When does it pay off to link a brand name to a country?” Journal of Euromarketing, 23(1): 22–36. ... Olson, Eric M., Stanley F. Slater, and Tomas M. Hult. 2005. “The performance implication of fit among business strategy, ...