The Future of Shopping
- ISBN-10
- 940148161X
- ISBN-13
- 9789401481618
- Category
- Business & Economics
- Pages
- 288
- Language
- English
- Published
- 2022-02-14
- Publisher
- Lannoo Publishers
- Authors
- Jorg Snoeck, Pauline Neerman
Description
- A revised and updated edition of the Management Book of the Year (2018) - Provides a framework for adapting your brand to the consumer of today and tomorrow The award-winning retail handbook, The Future of Shopping: Where Everyone is a Retailer (2018 Management Book of the Year) is back in a new, updated edition. Since it was first published, we have experienced a pandemic, a digitization race, and the bankruptcy of numerous iconic shops. This one crisis year has meant more turnaround for the trade sector than an entire decade. This book addresses a new perspective on globalization, and the pressing questions of what brands and merchants must do to survive in this new retail landscape.
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