在商業社會,廣告是經濟命脈之一,在我們的生活中,所見、
" Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
The second edition of Ads to Icons examines current and future trends in advertising.
This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but for anyone...
S. Max Horkeimer and Theodor W. Adorno, "The culture industry," Dialcctic of' 2 . 3. 4 . 5. Elllightenl1lellt,translated by john Cumming (Allen ... The phrase is from Henri Lefebvre's, Even/day Life ill tlte Modem World (Harper & Row, ...
Ads To Icons
Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell ...
They decided to put the book together some 20 years ago as "to let the Beetle and its advertising pass on without a permanent record seemed a crying shame". This book is a story of the car and its advertising.
69 Davies (1996 [1968]), The Beatles. 70 Sheff (1981), All We Are Saying, p. 187. 71 Quantick (2002), Revolution, p. 183. 72 Ibid. 73 See Simon Frith and Howard Horne (1987), Art into Pop. London: Methuen. 74 Davies (1996 [1968]), ...
Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
行銷個案研究