旅行業管理與經營

旅行業管理與經營
ISBN-10
9571172790
ISBN-13
9789571172798
Category
Travel / General
Pages
400
Language
Chinese
Published
2015-02-25
Publisher
台灣五南圖書出版股份有限公司
Author
江東銘

Description

        本書從遠古到現代旅遊業的歷史觀,與世界各主要旅遊國家的旅行業特色之國際觀敘述,再以台灣的旅行業為主軸,交叉比較、深入闡述。

  本書著重在旅行業的outbound、inbound、domestic tour之均衡業務經營與管理。首先介紹台灣及各旅遊國的旅行業定義、特性、組織、業務內容,以及了解我國出入境暨移民署、護照、簽證(出入境)等規定,並提供旅行業經營者及一般讀者如何規劃旅遊行程,尤其是旅程的估價與利潤設定;並以實際案例來探討,再論及如何管理出國團體O.P.的電腦作業流程,提高團控品質,使團體順利成團、出團;出團時,領隊與導遊具備的帶團技巧,以及搭配國內外旅遊供應商的連鎖相關業務完成旅程設計,再銷售給顧客。書中並附有國際禮儀、時差、醫療保健、急救等注意事項,以及意外發生時的緊急處理方法,有助於提升旅行業的經營品質。

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