促銷管理: 實戰與本土案例
- ISBN-10
- 957117453X
- ISBN-13
- 9789571174532
- Category
- Business & Economics / Management
- Pages
- 416
- Language
- Chinese
- Published
- 2014-02-10
- Publisher
- 台灣五南圖書出版股份有限公司
- Author
- 戴國良
Description
行銷與業務(Marketing & Sales)是任何一家公司創造營收與獲利的最重要來源。
本書集結四大部分，第一部分為促銷基礎理論說明，引領學子入門；
透過這四大部分的結合，
Get the book
Similar books
-
Introducing Management
By David S. Chappell, John R. Schermerhorn, Jr.19 Information from E. S. Browning , “ Chip Project Brings Rivals Quality Circle and Its Variations , ” chapter 10 in John R. Campbell , Together , but Cultures Clash , ” The Asian Wall Street Journal ( May Richard J. Campbell and ...
-
管理是个技术活：管理者必读的高效管理指南
By （美）芭芭拉·米切尔, （美）科妮莉亚·甘伦员工可以每周在家中工作一两天,或者大多数时间在家工作,并定期到办公室参加会议。听起来好像你的组织许多职位都需要远程办公,也就是说,工作的性质是独立的或需要高度集中精力。如果是这种情况,请考虑允许员工间歇性地(一周一天或两天)在家工作, ...
-
一线总监的10堂领导课：原哈佛大学商学院教授倾力之作
By 查尔斯·C.曼茨, 克雷格·L.皮尔斯正如一名法国经济学家让·巴蒂斯特所说,企业家“必须掌握监督以及管理的艺术”。在工业革命时期,一个最主要的工程项目之一就是修建铁路,而当时的铁路分布得太广。为了管理并协调好如此庞大的人力物力资源,组织管理机制应运而生,并得以实施推广。丹尼尔·麦卡 ...
-
Organization And Innovation: Guru Schemes and American Dreams
By David Knights, Darren McCabeWhile the KM literature takes licence with Polanyi, it also seems to ignore Nonaka and Takeuchi's rejection ofthe idea that knowledge can be managed as opposed to created (see also Von Krogh et al. 2000).5 Von Krogh et al.
-
The Entrepreneur's Complete Sourcebook
By Alexander Hiam, Karen Wise OlanderFor information , please write to : Prentice Hall Career & Personal Development Special Sales , 240 Frisch Court , Paramus , New Jersey 07652. Please supply : title of book , ISBN number , quantity , how the book will ...
-
الذكاء المالي: دليل للمدير لمعرفة ما تعنيه الأرقام في الحقيقة
By Karen Berman, Joe Knight, John Caseفهم الأمور المالية ومايكمن خلفها إن المديرين في كل مشروع تجاري أو صناعي يتوقع منهم أن يستخدموا البيانات المالية لاتخاذ القرارات، وتخصيص الموارد، ونفقات الميزانية. ولكن الحقيقة هي أن كثيرين...
-
กลยุทธ์คิดใหญ่: Big Think Strategy
By Bernd H.SchmittApple ฟื้นตัวจากการตกต่ำมานานนับทศวรรษได้อย่างไร ?
-
Failures in Organization Development and Change: Cases and Essays for Learning
By Philip H. Mirvis, David N. BergHornsby , having conducted all the interviews , was convinced that Fenton ( the bank president ) , the Chamber of Commerce president , and several other local businessmen formed a de facto oligarchy for the region .
-
The Spaces of Organisation and the Organisation of Space: Power, Identity and Materiality at Work
By Karen Dale, Gibson BurrellThis book examines the role and utilization of workplace 'space': how it is organized; how it can reflect organisational values; how it can affect employee identities; and the many ways in which the physical environment can influence and ...
-
Cases in Operations Management
By James L. McKenney, Richard S. RosenbloomM O D E OWNER LOCATION L E.K. Williams 14 Coral St. 69 D.W. Onan 26 Beach Rd . 14 1 2 3 4 5 6 7 SIGN CLEAR ( LOT ) DELIVER POWER STAKE DIG POUR ORDER .. A.T. Bovril 60 Hacienda 090L The company's dispatcher , Mabel Roark , age 35 ...