旅遊公共關係學

旅遊公共關係學
ISBN-10
9576804531
ISBN-13
9789576804533
Category
Travel / General
Pages
248
Language
Russian
Published
2020-06-17
Publisher
財經錢線文化
Author
馬濤

Description

《旅遊公共關係學》這本書結合旅遊業的特點,對旅遊公共關係的產生、發展及構成要素的主體、客體和媒介進行了探討,結合旅遊企業的實際,對旅遊飯店、旅行社、旅遊區和旅遊交通的公共關係進行了深入的分析,對目前旅遊業比較關注的旅遊公關危機及管理做了系統的介紹,較全面地闡述了與旅遊活動的開展密切相關的旅遊公關禮儀、公關專題活動等。

本書特色鮮明、材料充實,便於教師們各取所需,因材施教,也便於同學們有選擇地學習。每章開頭有本章提要,每章結束後有案例分析及課後思考題;為了滿足讀者課外閱讀的需要,本書內容豐富,有利於拓展學生的知識面,實用性強,對本學科的一些相關知識和延伸內容做了詳細的介紹,滿足了學生課外閱讀的需求。

本書的教學內容基本涵蓋了作為一個旅遊公共關係人員所應具備的能力與技巧,系統闡述了旅遊業公共關係知識在各類旅遊業組織中如何具體運用,在理論上具有一定的探索性,在實踐中有較強的指導性。

《旅遊公共關係學》適合作為旅遊類專業學生的書,也可用作自學考試的專業書,還可用作旅遊行業中管理人員、公共關係人員的訓練書。

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