臺灣高等教育行銷策略指標建構與實證分析
- ISBN-10
- 9577110541
- ISBN-13
- 9789577110541
- Category
- Education / General
- Pages
- 144
- Language
- Chinese
- Published
- 2019-02-01
- Publisher
- 元華文創
- Authors
- 蔡金田, 施皇羽
Description
內容簡介
**高等教育決策者及執行者必讀圖書**
少子化下競爭激烈的臺灣高等教育? 如何自我行銷?
聚焦顧客導向的行銷策略為何?
高等教育如何透過行銷提昇整體形象與效益。
臺灣高等教育面臨全球市場的競爭，已成不可逆的趨勢，
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