百年企業．產業百年：臺灣企業發展史

百年企業．產業百年：臺灣企業發展史
ISBN-10
9577324169
ISBN-13
9789577324160
Category
Business & Economics / Economic History
Pages
384
Language
Chinese
Published
2011-07-01
Publisher
巨流圖書股份有限公司
Authors
王振寰, 溫肇東

Description

 本書描繪了中華民國百年來企業奮鬥的艱辛歷程，從辛苦的新生與戰後重建，到逐步安居、樂業的穩定發展，並透過與世界市場的接軌而升級、轉型和創新成為大型企業，最後，登峰邁向全球知名企業和建立品牌。在每一階段選擇當時期重要的產業發展以及代表性的企業，來說明企業從「求生存」，到連接世界舞臺「做生意」，再到現今強調生活品味和全球化擴展的「過美好生活」之企圖心。全書不但系統性解釋臺灣企業發展史的意義和貢獻，也是瞭解臺灣企業史必讀的入門書籍。

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