電競運動管理概論： 從娛樂到職業——選手、實況、粉絲經濟，解構新興億萬商機

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專業好評 「終於出現一本有系統整理電競產業發展的書了！」——商業發展研究院所長李世珍 如果還認為電競只不過是遊戲，那你就太Lag了！ ?萌新晉級大師，帶你一窺電競生態的豪華補給箱。 ▊北美、歐洲、韓國早已嗅到商機，搶佔一席之地。 「打電動」升級為含金量極高的夢想， 而通往夢想的特快車，就在這裡。 匯集10位不同領域的專家學者——企管資管、行銷流通、多媒體、產學合作、電競教練和3D動畫師，聯手探討歷史、法規、商業模式、統計學、團隊訓練、心理博弈、戰術策略、賽事營運、虛擬實境，提供多元廣泛的視角。 ▊踏上未知領域，無論你是—— �Lv.1 好奇時下最夯大事的新手村菜鳥 �Lv.39 熱愛LOL、OW、PUBG的業餘冒險者 �Lv.69 渴望踏入電競產業的熱血勇者 �Lv.99 藥水齊全，就差一把鑰匙開啟上鎖寶箱的苦惱英雄 �都能從中獲得通關的必需品。 ▊從遊戲到商業，從激情到永續，跨越Gap需要的所有知識 �坐上時光機器，洞悉遊戲前世今生：從Pong到LOL，從街機到VR。 �僈E光燈之外，台前台後的專業分工：選手、教練、主播、剪輯、聯盟和贊助商。 �職涯生命：廣告投資、直播實況、粉絲經濟，退役選手的出路。 進入螢幕背後，掌握通關地圖 Game Start！

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