品牌X新創：周品均的創新態度與思維
- ISBN-10
- 9579699100
- ISBN-13
- 9789579699105
- Category
- Business & Economics
- Language
- Chinese
- Published
- 2018-05-29
- Publisher
- 布克
- Author
- 周品均
Description
給想要創業與正在創業的你，用自己的專業，創自己的格，走自己的路！ 新創品牌想在競爭激烈、 瞬息萬變的市場中殺出重圍， 一定要懂的求生法則！ 東京著衣 / Wstyle 品牌創辦人周品均，從「創業」、「品牌」、「管理」、「電商」與「思維」等五大面向，深入剖析核心概念，毫不保留、一次公開！ ◎ 你真的適合創業嗎？或許這一切跟你想的並不一樣！ ◎ 新創時期如何顛覆管理邏輯，發揮最大效益？ ◎ 你真的了解什麼是「品牌」嗎？做生意跟做品牌並不一樣。 ◎ 面對「電商寒冬」，如何保持品牌特色，站穩腳步？ ◎ 「創新」的第一步，就是先拋棄既有的錯誤迷思！? 出版社 布克文化 (城邦)
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