Piense en Grande, Acctue en Pequeno/ Think Big, Act Small: Como Las Companias Mas Rentables Mantienen El Espiritu De Los...
- ISBN-10
- 9580494843
- ISBN-13
- 9789580494843
- Category
- Business & Economics
- Pages
- 311
- Language
- Spanish
- Published
- 2006
- Publisher
- Norma S A Editorial
- Author
- Jason Jennings
Description
Jason Jennings descubrio que el alto desempeno permanente que tienen cientos de companias es consecuencia de mucho mas que una simple conferencia de motivacion para el departamento de ventas. En "Think Big, Act Smal, How AmericaB4s Best Performing Companies Keep the Start-up Spirit Alive," plantea que las empresas exitosas lo son porque tienen grandes ideas para resolver los problemas de los clientes, hacer mejores productos y generar valor; pero que adicional a eso, esas grandes empresas nunca dejan de actuar (en algunos aspectos claves) como una empresa recien creada: tratar a cada empleado como dueno, hacer que los gerentes tambien hagan el trabajo basico y ser siempre modestos. Jennings ademas destaca como las grandes companias mantienen ese espiritu y entusiasmo propios de un nuevo empresario. El autor revela el poder que emerge de combinar las fortalezas de una compania grande con las ansias de aprender propias de una pequena.
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