Gerencia de Marketing
- ISBN-10
- 9587416988
- ISBN-13
- 9789587416985
- Category
- Business & Economics
- Pages
- 325
- Language
- Spanish
- Published
- 2016-11-17
- Publisher
- Universidad del Norte
- Authors
- David, Mario, Giraldo Oliveros
Description
Esta obra estudia todos los aspectos relacionados con la gerencia de marketing, consta de diez capítulos y está dividido en tres partes. La primeera se centra en los aspectos estratégicos del marketing; la segunda analiza los aspectos tácticos y la mezcla de mercadeo; y la tercera presenta las perspectivas de la administración del marketing estratégico que las empresas deben tener en cuenta para lograr resultados exitosos en diversos contextos globales, digitales y culturales. Cada capítulo contiene casos y formula preguntas que facilitarán a los interesados en el tema la comprensión y aplicación de los contenidos.
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