Marketing digital
- ISBN-10
- 9587923812
- ISBN-13
- 9789587923810
- Series
- Marketing Digital
- Category
- Business & Economics
- Pages
- 157
- Language
- Spanish
- Published
- 2022-12-15
- Publisher
- Ediciones de la U
- Author
- Gricel Gamarra
Description
Si el objetivo del marketing es "seducir" a nuestros clientes, el marketing digital tiene este mismo objetivo, solo que a través de canales digitales. Aunque pudiéramos pensar que lo único que cambia entre estas dos disciplinas es el canal, no es así, porque pasar del ámbito físico a un contexto digital transforma sustancialmente la forma de seducir a nuestros clientes. ¿O acaso es igual enamorar a una persona en una cita cara a cara que a través del whatsapp?. Este libro te permitirá entender y dar los primeros pasos en el apasionante mundo de la "seducción virtual" que, si algo tiene en común con el marketing convencional, es que quienes sobresalen siempre serán los más innovadores.
Get the book
Other editions
-
- 2022-10-29
- 134 pages
- Ebook
- Carlos Betancur Gálvez
-
- 2022-06-15
- - pages
- Paperback
- Saraiva Educação S.A.
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