Pymes: reflexiones para la pequeña y mediana empresa en Colombia
- ISBN-10
- 9588085934
- ISBN-13
- 9789588085937
- Category
- Business & Economics
- Pages
- 108
- Language
- Spanish
- Published
- 2011-01-01
- Publisher
- Politécnico Grancolombiano
- Authors
- Ricardo Arturo Vega, Alejandro Castaño Ramírez, Julieta Mora Ramírez
Description
Este texto ha sido trabajado por los autores como un producto que se constituye en documento de consulta para los estudios y reflexiones sobre empresarios PyMes. Además, en el estudio de las PyMEs, dicen los autores, requiere considerar la gestión estratégica de mercado asociada a productividad y a la capitalización, la cultura empresarial y la internacionalización. En general, se observa que el espacio de las Pymes desde la gestión estratégica de mercadeo está en construcción. Es un llamado para que la fuerza de la creatividad empresarial no caiga en el vacío, en la medida en que encuentre un contexto favorable que la potencialice.
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Other editions
-
- 2016-12-01
- 119 pages
- Ebook
- Corporación Universitaria Americana
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