Kleppner's Advertising Procedure
This classic book introduces advertising as both an art and science while providing readers with a broad discussion of advertising issues and functions. Covering the entire field of advertising with...
For introductory-level courses in Advertising offered by communications, journalism, and marketing departments. This classic text introduces advertising as both an art and science while providing a broad overview of advertising...
Kleppner's Advertising Procedure
Otto Kleppner's Advertising Procedure
Study Guide, Otto Kleppner's Advertising Procedure, Eighth Edition: Guide
Kleppner's Advertising Procedure
Otto Kleppner's Advertising Procedure, Eighth Edition: Instructor's Manual with Tests. Manual
PUBLICIDAD 1995 Este libro explora la tarea publicitaria en el periódico , la radio y la televisión , sin excluir ... y Lane : Kleppner publicidad , doceava edición Schiffman y Lazar : Comportamiento del consumidor , quinta edición ...
“ Comunicación publicitaria : un enfoque integrado de dirección ” . Ed . Minerva . RUSSELL , J. T. y LANE , W. R. ( 2001 ) : “ Kleppner publicidad ” . Ed . Prentice Hall . Tema 14 La imagen de empresa IGNACIO RODRÍGUEZ DEL BOSQUE 604 ...