Kleppner publicidad
- ISBN-10
- 970260642X
- ISBN-13
- 9789702606420
- Category
- Advertising
- Pages
- 766
- Language
- Spanish
- Published
- 2005
- Publisher
- Pearson Educacion
- Authors
- J. Thomas Russell, W. Ronald Lane, Karen Whitehill King
Description
Cuando McDonald's lanzó su campaña publicitaria global " generalmente pequeño " utilizando a Justin Timberlake , lo hizo con una agencia alemana .
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