Publicidad y comunicación integral de marca
- ISBN-10
- 9706862803
- ISBN-13
- 9789706862808
- Category
- Business & Economics
- Pages
- 757
- Language
- Spanish
- Published
- 2004
- Publisher
- Cengage Learning Editores
- Authors
- Richard J. Semenik, Thomas C. O'Guinn, Chris T. Allen
Description
La premisa de este titulo es mantenerse actualizado segun la evolucion de la pubicidad la cual exige, entre otras cosas, que se utilicen nuevos medios y los medios tradicionales sean usados de diferente manera. Igualmente, se preocupa por presentar un enfoque unico, que consiste en un tratamiento multidisciplinario de la publicidad y el comportamiento del consumidor.
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